The All New Don't Think of an Elephant

Know Your Values and Frame the Debate

  • Engels
  • 1e druk
  • 9781603585941
  • oktober 2014
  • Paperback
  • 176 pagina's
Alle productspecificaties

George Lakoff

George P. Lakoff (/ˈleɪkɒf/, born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that lives of individuals are significantly influenced by the central metaphors they use to explain complex phenomena.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)

Samenvatting

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

Recensie(s)

When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better. --Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains. --Jennifer M. Granholm, former governor of Michigan Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started. --Markos Moulitsas, founder and publisher, Daily Kos

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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
oktober 2014
Druk
1e druk
Afmetingen
21,7 x 13,8 x 1,2 cm
Aantal pagina's
176 pagina's
Illustraties
Nee

EAN

EAN
9781603585941

Overige kenmerken

Editie
2nd Revised edition
Extra groot lettertype
Nee
Subtitel
Know Your Values and Frame the Debate

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Essays
Bindwijze: Paperback
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