The Art of Client Service 58 Things Every Advertising and Marketing Professional Should Know

The Art of Client Service
  • Engels
  • Hardcover
  • 9781427796714
  • Druk: 2nd Revised edition
  • januari 2008
  • 208 pagina's
Alle productspecificaties

Samenvatting

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.

Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.

Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:
  • Know when to look it up; know when to make it up. (#7)
  • What happens when I screw up? (#51)
  • Respect what it takes to do great creative. (#19)
  • In a high-tech world, be low-tech (#46)
  • Be brief, be bright, be gone. (#31)
  • How to write a letter of proposal (#44)
  • The Zen of PowerPoint. (#45)

You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
2nd Revised edition
Verschijningsdatum
januari 2008
Afmetingen
21 x 14,6 x 1,9 cm
Aantal pagina's
208 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Robert Solomon
Uitgever
Kaplan Aec Education

EAN

EAN
9781427796714

Overige kenmerken

Gewicht
314 g
Verpakking breedte
127 mm
Verpakking hoogte
18 mm
Verpakking lengte
187 mm

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