The Athena Doctrine

How Women (and the Men Who Think Like Them) Will Rule the Future

  • Engels
  • 1e druk
  • 9781118452950
  • maart 2013
  • 304 pagina's
Alle productspecificaties

Samenvatting

New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. * Advocates a new way to solve today's toughest problems in business, education, government, and more * Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries * From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Recensie(s)

The promise of Gerzema and D Antonio s vision is compelling. Time alone will tell what choices today s young men and women will make, and the extent to which corporate culture and structures will be transformed as a result (Financial Times, May 2013) The authors show how feminine traits are ascending and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm (Public Net, June 2013) The book is worth reading for its case histories alone. (Directorship, July 2014)

Productspecificaties

Inhoud

Taal
Engels
Verschijningsdatum
maart 2013
Druk
1e druk
Afmetingen
23,6 x 16,3 x 3,2 cm
Aantal pagina's
304 pagina's
Illustraties
Nee

EAN

EAN
9781118452950

Overige kenmerken

Bindwijze
Hardcover
Extra groot lettertype
Nee
Subtitel
How Women (and the Men Who Think Like Them) Will Rule the Future

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