The British Newspaper Industry The Future of the Regional Press

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  • Engels
  • Hardcover
  • 9781137568960
  • 06 januari 2016
  • 232 pagina's
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Samenvatting

The British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.

It is never very obvious to spectators of the newspaper business just why it is that the industry has suffered so badly in recent years. Most ascribe the reasons to the arrival of the Internet in all its forms when, in truth, most of its problems were created by the newspaper managements themselves, either by weak management in the control of its environment, by a serious lack of foresight in looking to the future, or by assuming that change, if it were to come, would be at the slow pace of past change. The magisterial attitudes of most newspaper managements served to engender a growing resentment particularly among the advertisers who were forced to pay increased rates to enable the cover prices of the publications to be held down. The British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
06 januari 2016
Aantal pagina's
232
Illustraties
Nee

Betrokkenen

Hoofdauteur
John Hill
Hoofduitgeverij
Palgrave Macmillan

Overige kenmerken

Editie
1st ed. 2016
Extra groot lettertype
Nee
Product breedte
140 mm
Product lengte
216 mm
Studieboek
Nee
Verpakking breedte
140 mm
Verpakking hoogte
216 mm
Verpakking lengte
216 mm
Verpakkingsgewicht
4188 g

EAN

EAN
9781137568960

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