The British Newspaper Industry The Future of the Regional Press

Auteur: John Hill
Taal: Engels
The British Newspaper Industry
Auteur: John Hill
Uitgever: Palgrave Macmillan
  • Engels
  • Paperback
  • 9781349574445
  • Druk: 1
  • februari 2019
  • 241 pagina's
Alle productspecificaties

Samenvatting

It is never very obvious to spectators of the newspaper business just why it is that the industry has suffered so badly in recent years. Most ascribe the reasons to the arrival of the Internet in all its forms when, in truth, most of its problems were created by the newspaper managements themselves, either by weak management in the control of its environment, by a serious lack of foresight in looking to the future, or by assuming that change, if it were to come, would be at the slow pace of past change. The magisterial attitudes of most newspaper managements served to engender a growing resentment particularly among the advertisers who were forced to pay increased rates to enable the cover prices of the publications to be held down. The British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
februari 2019
Aantal pagina's
241 pagina's
Illustraties
Nee

Betrokkenen

Auteur
John Hill
Uitgever
Palgrave Macmillan

EAN

EAN
9781349574445

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
326 g
Verpakking breedte
140 mm
Verpakking hoogte
14 mm
Verpakking lengte
216 mm

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