The Business of Events Management
Afbeeldingen
Artikel vergelijken
Uitgever: Pearson Education Limited
- Engels
- Paperback
- 9780273758624
- 27 maart 2014
- 416 pagina's
Samenvatting
The Business of Events Management provides an engaging and accessible introduction to the practice of managing a sport, cultural, business or society event. Written by a team of international experts, the book incorporates the most up-to- date thinking in events management and highlights key theories, concepts and models by using a wide range of case studies and examples.
This book will provide you with the skills to:
· understand all aspects of events management within the context of the event life-cycle
· manage the financial, marketing and operational aspects and demands of events management
· differentiate the impact of events on both built and natural environments
· create and produce a range of events, from place to mobile
· reflect on the key issues involved in planning and designing a suitable event venue.
Each chapter features a real case study to illustrate central concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may encounter in managing events. Case studies include the Olympic Winter Games, European Capitals of Culture and many more.
The authors
John Beech is an Honorary Research Fellow of Coventry University, where he was previously the Head of Sport and Tourism Applied Research. He lectures regularly on Sports and Events Management in a variety of universities, including those in Austria, Croatia, Finland, Germany, Spain and Russia. He is an International Professor at the Russian International University in Sochi.
Sebastian Kaiser is the Dean of the MA Sport Management program at SRH University Heidelberg (Germany). He is Section Editor (Social Sciences) of the German Journal of Sports Science and author/co—author of a range of books, book chapters and journal articles on sport management. He lectures regularly at various international universities including those in Belgium, the Czech Republic, England, Germany, Italy and Turkey and he is an International Professor at the Russian International Olympic University in Sochi.
Robert Kaspar is the Director of Studies for Sports, Culture and Event Management at FH Kufstein Tirol – University of Applied Sciences in Austria. He has served in a number of mega event organisations, ranging from Expos to World Championships and ultimately as managing director for the Salzburg 2010 Olympic Winter Games bid. He has published widely in the field of mega events in sports and culture and has been a guest lecturer in universities in Croatia, France, Finland, Morocco and Russia.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 27 maart 2014
- Aantal pagina's
- 416
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- John Beech
- Tweede Auteur
- Sebastian Kaiser
- Co Auteur
- Robert Kaspar
- Hoofduitgeverij
- Pearson Education Limited
Overige kenmerken
- Editie
- 1
- Product breedte
- 191 mm
- Product hoogte
- 19 mm
- Product lengte
- 254 mm
- Studieboek
- Ja
- Verpakking breedte
- 197 mm
- Verpakking hoogte
- 27 mm
- Verpakking lengte
- 263 mm
- Verpakkingsgewicht
- 864 g
EAN
- EAN
- 9780273758624
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Algemene boeken
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 45 euro en 14 cent.- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door Myboeken-NL
- 30 dagen bedenktijd en gratis retourneren
- Wettelijke garantie via Myboeken-NL
Vaak samen gekocht
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.