The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services EBOOK Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers.
Auteur:
Cameron S. Foote
Uitgever:
W. W. Norton &Amp; Company
- Engels
- E-book
- 9780393733785
- november 2011
- Adobe ePub
Samenvatting
The go-to guide on how to market a creative organization, why it is important, and what techniques work.
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
Productspecificaties
Inhoud
- Taal
- Engels
- Bindwijze
- E-book
- Verschijningsdatum
- 2011-11-14
- Ebook formaat
- Adobe ePub
- Illustraties
- Nee
Betrokkenen
- Auteur
- Cameron S. Foote
- Uitgever
- W. W. Norton &Amp; Company
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EAN
- EAN
- 9780393733785
Overige kenmerken
- Oorspronkelijke releasedatum
- 2011-11-14
- Thema Subject Code
- KJS
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