The difference between success and failure comes down to one thing: when you quit. If you stick it out through the dip, you've got a shot at becoming the best in the world. This short program is designed to sell you on that idea and to teach you when to stick (very important) and when to quit (even more important). What happens when you and your colleagues commit to being the best in the world? Seth Godin is the author of more than a dozen books and ebooks, including Purple Cow, All Marketers are Liars, Permission Marketing, and Small is the New Big. Unleashing the Idea Virus is widely recognized as the most popular ebook ever published. Godin's books have been translated into more than 25 languages and have been featured in the New York Times, Forbes, USA Today and on blogs around the world. He was the founder of Yoyodyne, a former VP at Yahoo!, and now runs Squidoo.com. You can find his popular blog at www.sethgodin.com.