A sociologist turns his attention to NZ culture in a series of brilliant, provocative and illuminating essays. The eight chapters discuss television programmes, advertisements and magazines, as well as works of fiction and non-fiction. They try to break down the barriers between high and popular culture and in so doing to explore and explain the images by which today's New Zealanders define themselves. Intellectually challenging, witty and amusing, this is an important book. Students, scholars with an interest in popular culture, especially television, film and advertising.