Essential reading and implementation knowledge in sustainable construction of today. Written and anticipated some time ago and right to the point in todays move to facilitate change and accommodate people, planet and profit. Combining the Primaire process of the end-user with the Exploitation process of Real Estate to the Production process of design, construction, products and materials is economically well explained. Sustainability of material and energy use directly connected to those of interest, thus avoiding the split-incentive dilemmas of present day BREEAM and LEED certification processes. Follow-the-money becomes easy this way!