Examines three families' grocery-buying habits and the motivations behind those choices. This book gives equal consideration to profitability and animal welfare and concludes that ''America's food industry seeks to keep Americans in the dark about the ethical components of their food choices.''
An absolutely indispensable book for anyone who thinks about what they eat ... I cannot recommend it highly enough. Jeffrey Moussaieff Masson, author of When Elephants Weep and Raising the Peaceable Kingdom ... vital, urgent, and disturbing. Dorothy Kalins, New York Times ... clear and persuasive. Susan Salter Reynolds, Los Angeles Times A no-holds-barred treatise on ethical consumption. Publishers Weekly