The Four Speeches Every Leader Has to Know

Auteur: Bard Norheim
Taal: Engels
The Four Speeches Every Leader Has to Know

Samenvatting

This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to the suffering people experience. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory.
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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
mei 2019
Aantal pagina's
125 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Bard Norheim Joar Haga
Co-auteur
Joar Haga
Uitgever
Springer Nature Switzerland AG

EAN

EAN
9783030199739

Overige kenmerken

Extra groot lettertype
Nee

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