Terug Terug

Innovators Method Bringing the Lean Start-Up Into Your Organization

Name: Innovators Method
Author: Nathan Furr

Auteur: Nathan Furr

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Auteur: Nathan Furr Jeff Dyer

Engels
Hardcover
9781625271464
09 september 2014
288 pagina's

Alle productspecificaties

Samenvatting

Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company--perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method--a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty--through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator's DNA--which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas--this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the how --how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you're launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 09 september 2014
Aantal pagina's: 288
Kaarten inbegrepen: Nee
Illustraties: Nee

Betrokkenen

Hoofdauteur: Nathan Furr
Tweede Auteur: Jeff Dyer
Hoofduitgeverij: Harvard Business Review Press

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 163 mm
Product hoogte: 28 mm
Product lengte: 236 mm
Studieboek: Ja
Verpakking breedte: 148 mm
Verpakking hoogte: 34 mm
Verpakking lengte: 326 mm
Verpakkingsgewicht: 1365 g

EAN

EAN: 9781625271464

Je vindt dit artikel in

Categorieën: Managementboeken

Bedrijfskunde

Strategie

Besluitvorming

Boeken
Boek, ebook of luisterboek?: Boek
Taal: Engels
Over welke sector: Ontwikkelingsmanagement
Beschikbaarheid: Leverbaar

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.