The Inside Advantage The Strategy That Unlocks the Hidden Growth in Your Business

Auteur: Robert Bloom
Taal: Engels
The Inside Advantage
  • Engels
  • Hardcover
  • 9780071495691
  • Druk: ed
  • oktober 2007
  • 240 pagina's
Alle productspecificaties

Samenvatting

Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business. This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestle, and L'Oreal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups. Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy. Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers. Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.
4.0
van de 5
Aantal reviews: 1
0
0
0
1
0
  • The indispensable Inside Advantage
    • Toegankelijk
    • Praktisch

    Erg leerzaam en belangrijk om je bedrijf te helpen groeien

    Vond je dit een nuttige review?
    0 0 Ongepaste review?

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
ed
Verschijningsdatum
2007-10-17
Afmetingen
23,9 x 16,1 x 2,2 cm
Aantal pagina's
240 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Robert Bloom Dave Conti
Co-auteur
Dave Conti
Uitgever
Mcgraw-Hill Education - Europe

EAN

EAN
9780071495691

Overige kenmerken

Extra groot lettertype
Nee
NUR code
801
Oorspronkelijke releasedatum
2007-10-01
Subtitel
The Strategy That Unlocks the Hidden Growth in Your Business
Thema Subject Code
KJC

Je vindt dit artikel in

Categorieën
Taal
Engels
Onderwerp
Management
Boek, ebook of luisterboek?
Boek
Studieboek of algemeen
Algemene boeken
Bindwijze: Hardcover
33 99
Op voorraad
Select
Voor 23:59 besteld, morgen in huis Tooltip
Verkoop door bol.com

Bezorgopties

  • Vandaag nog in huis (bestel doordeweeks voor 14:00, bezorging tussen 18:00 en 22:00)
  • Doordeweeks ook ’s avonds in huis
  • Ook zondag in huis (bestel voor za 23:59)
Bekijk alle bezorgopties
  • Gratis verzending
  • 30 dagen bedenktijd en gratis retourneren
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • Dag en nacht klantenservice
  • Cadeautje? Laat het voor je inpakken en bezorgen

Vaak samen gekocht