The Logo Decoded EBOOK Tooltip What Logos Can Do to You

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Auteur: Lora Starling
Uitgever: Balboa Press Au
  • Engels
  • 9781452503028
  • december 2011
  • E-book
  • Adobe ePub
Alle productspecificaties

Samenvatting

More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing.


Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy.


The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos.


Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives.


Learn to make informed choices about brands.


Find out how a logo reflects the state of the brand and holds it to account.

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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Verschijningsdatum
2015-06-25
Ebook formaat
Adobe ePub
Bestandsgrootte ebook
8,7 MB
Illustraties
Nee

Betrokkenen

Auteur
Lora Starling
Uitgever
Balboa Press Au

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EAN
9781452503028

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Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2011-12-16
Subtitel
What Logos Can Do to You
Thema Subject Code
KJS

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