The Myths of Creativity

The Truth About How Innovative Companies and People Generate Great Ideas

  • Engels
  • 1e druk
  • 9781118611142
  • september 2013
  • Hardcover
  • 224 pagina's
Alle productspecificaties

Samenvatting

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. * Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? * Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth * Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

Recensie(s)

This is an engaging book that makes its case in good, clear language (The Financial Times, October 2013.)

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
september 2013
Druk
1e druk
Afmetingen
23,6 x 15,6 x 2,1 cm
Aantal pagina's
224 pagina's
Illustraties
Nee

Betrokkenen

Auteur
David Burkus
Uitgever
John Wiley & Sons Inc

EAN

EAN
9781118611142

Overige kenmerken

Extra groot lettertype
Nee
Subtitel
The Truth About How Innovative Companies and People Generate Great Ideas

Je vindt dit artikel in

Categorieën
Verschijningsvorm
Hardcover
Uitvoering
Boek
Studieboek of algemeen
Algemene boeken
Onderwerp
Economie & finance
Nog geen reviews
23, 89
Op voorraad
Voor 15:00 uur besteld, maandag in huis Tooltip
Verkoop door partner van bol.com Studystore
  • Gratis verzending
  • 30 dagen bedenktijd en gratis retourneren
Andere verkopers (4)

Vaak samen gekocht

Vragen en antwoorden (0)