The New Emerging Market Multinationals

Four Strategies for Disrupting Markets and Building Brands

  • Engels
  • 1e druk
  • 9780071782890
  • juni 2012
  • Hardcover
  • 320 pagina's
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Samenvatting

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koc University, Istanbul, Turkey.

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Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
juni 2012
Druk
1e druk
Afmetingen
22,9 x 15,9 x 3,2 cm
Aantal pagina's
320 pagina's
Illustraties
Nee

EAN

EAN
9780071782890

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Editie
ed
Extra groot lettertype
Nee
Subtitel
Four Strategies for Disrupting Markets and Building Brands

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