SHORTLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2017
The secret history of the invention that changed everything and became the most profitable product in the world.
Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to 'the one device', as he called it, a mobile phone was merely what you used to make calls on the go.
How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors and developers who guided every stage of the iPhone's creation.
This deep dive takes you from inside 1 Infinite Loop to nineteenth-century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious 'suicide factories'. It's a first-hand look at how the cutting-edge tech that makes the world work - touch screens, motion trackers and even AI - made its way into our pockets.
The One Device is a road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.
A road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history. * Financial Times * Merchant tells a far richer story than I - having covered Apple for years as a journalist - have seen before. -- Lev Grossman * New York Times * The best account of the contemporary world's single greatest technological miracle. * Bloomberg, Must Reads of 2017 * Brian Merchant is a lovely writer... formidable... fascinating. -- Hugo Rifkind * The Times * A remarkable tale... the story it tells is compelling, even addictive - almost as addictive as the iPhone itself * The Wall Street Journal * Delivers its quota of compelling anecdotes... Merchant's investigations have great depth... I have no doubt this book will fly off the shelves. * Evening Standard * A deep dive into the decisions and breakthroughs behind the development of the historic smartphone. * Business Insider, Best Business Books of 2017 * Brian Merchant's The One Device dives deep into the making of Apple's iPhone on its 10th anniversary, and [analyses] the implications of this worldchanging innovation. -- Andrew Hill * FT Business Book of the Year 2017 * Apple's culture of reverence and secrecy is no match for Brian Merchant in The One Device. * New York Times Book Review * In terms of breath and depth of research, The One Device is impressive. * Irish Times *