The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

The Political Brain


  • Engelstalig
  • 13 pagina's
  • 9781433208928
  • augustus 2007
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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists-and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt-and only one Republican has failed in that quest.

In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.

Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said-or could have said-in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years-such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how


The most interesting, informative book on politics I've read in many years Bill Clinton May prove to be one of the most important studies of political campaigning of recent times. Jonathan Freedland in The Guardian


Auteur Drew Westen
Overige betrokkenen Anthony Heald
Taal Engels
Oorspronkelijke titel Political Brain: The Science and Psychology of Getting Elected
Afmetingen 35x148x133 mm
Gewicht 331,00 gram
Verschijningsdatum augustus 2007
ISBN10 143320892X
ISBN13 9781433208928

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Anderen bekeken ook:

The Political Mind
George Lakoff
Words That Work
Frank I. Luntz
Daniel Pipes
The Kennedy Legacy
Vincent Bzdek
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Ebook (06-05-2008) 14,14
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