Power of Communication,The Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Power of Communication,The
  • Engels
  • Hardcover
  • 9780132888844
  • Druk: 1
  • mei 2012
  • 336 pagina's
Alle productspecificaties

Samenvatting

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication -- and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia demonstrates how to orient on audiences, recognizing their centers of gravity and most critical concerns. Readers learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a habitually strategic communicator. Throughout, he profiles U.S. and global leaders who embody these principles and techniques.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
mei 2012
Aantal pagina's
336 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Helio Fred Garcia
Uitgever
Pearson Education (Us)

EAN

EAN
9780132888844

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
582 g
Studieboek
Ja
Verpakking breedte
160 mm
Verpakking hoogte
28 mm
Verpakking lengte
235 mm

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