The Power of Moments

Why Certain Experiences Have Extraordinary Impact

Co-auteur: Chip Heath
Uitgever: Simon & Schuster
  • Engels
  • 1e druk
  • 9781501147760
  • oktober 2017
  • 320 pagina's
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Chip Heath

Chip Heath is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times, Wall Street Journal, and BusinessWeek bestseller. Chip has spoken and consulted on the topic of "making ideas stick" with organizations such as Nike, the Nature Conservancy, Microsoft, Ideo, and the American Heart Association.

Chip's research examines why certain ideas—ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths—survive and prosper in the social marketplace of ideas. These "naturally sticky" ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders. A few years back Chip designed a course, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.

Chip's research has appeared in the Journal of Organizational Behavior, Quarterly Journal of Economics, Cognitive Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his research have appeared in Scientific American, the Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. He has appeared on NPR and National Geographic specials.

Chip has taught courses on Organizational Behavior, Negotiation, Strategy, and International Strategy. Prior to joining Stanford, Professor Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University. He received his B.S. in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

Samenvatting

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.


While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?


This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why "we feel most comfortable when things are certain, but we feel most alive when they're not." And why our most cherished memories are clustered into a brief period during our youth.


Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)


Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
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    Dit boek is geweldig voor iedereen die meer inzicht eil krijgen in elementen van waardevolle momenten, hoe je ze zelf kan creëren en meer leuke elementen in het dagelijks leven kan krijgen. Wil je weten hoe je op veel verschillende manieren waarde kan genereren? Lees dit boek.

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  • EPIC! (In het boek lees je waar dat voor staat)
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    Het is een super interessant boek ! Snelle levering via Bol.com ook. Bedankt! Aanrader!

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    Goed geschreven. Mooie inzichten

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Productspecificaties

Inhoud

Taal
Engels
Verschijningsdatum
oktober 2017
Druk
1e druk
Aantal pagina's
320 pagina's

Betrokkenen

Auteur
Chip Heath Dan Heath
Co-auteur
Dan Heath
Uitgever
Simon & Schuster

EAN

EAN
9781501147760

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Bindwijze
Hardcover
Extra groot lettertype
Nee
Subtitel
Why Certain Experiences Have Extraordinary Impact

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