The Role of Creative Ignorance Portraits of Path Finders and Path Creators

The Role of Creative Ignorance

Uitgever: Palgrave Macmillan Ltd

  • Engels
  • Hardcover
  • 9781137489623
  • Druk: 1
  • december 2014
  • 148 pagina's
Alle productspecificaties

Samenvatting

Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
december 2014
Afmetingen
Afmeting: 22,2 x 14,6 x 1,9 cm
Aantal pagina's
148 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
P. Formica P. Formica
Uitgever
Palgrave Macmillan Ltd

EAN

EAN
9781137489623

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
3109 g
Studieboek
Ja
Verpakking breedte
140 mm
Verpakking hoogte
19 mm
Verpakking lengte
216 mm

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