The Use of Ict in Marketing Case study of selected Companies in Mekelle City

Taal: Engels
The Use of Ict in Marketing
  • Engels
  • Paperback
  • 9783659151217
  • juni 2012
  • 108 pagina's
Alle productspecificaties

Samenvatting

Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Kotler, 2006). However, Marketing is seen as an act of exchange, IT is the subject of exchange in marketing activity. Recently in our society, increase ICT use with respect to the importance of intangible assets such as services, the marketing intelligences domain of special fields including hotel marketing, culture marketing, event marketing, agricultural marketing, Industrial marketing and others are becoming wider. Together with the term Information system management, technology marketing is also gradually more frequently used because Information has become a crucial factor of marketing activities in business organizations (Sang-hyeok Seo, 2000). The use of ICT in marketing is not a completely new phenomenon. During the 1970's, ICT have been widely used in electronic commerce value creation (value chain) in business organization for food markets such electronic sale (e-sale) in the cattle industry, and electronic cotton marketing in the United States (Montealegre, et.al, 2007).

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
2012-01-01
Aantal pagina's
108 pagina's
Illustraties
Nee

EAN

EAN
9783659151217

Overige kenmerken

Extra groot lettertype
Nee
NUR code
810
Oorspronkelijke releasedatum
2012-06-08
Subtitel
Case study of selected Companies in Mekelle City
Thema Subject Code
JBCT

Je vindt dit artikel in

Categorieën
Taal
Engels
Boek, ebook of luisterboek?
Boek
Studieboek of algemeen
Algemene boeken
Nog geen reviews
Bindwijze: Paperback
55 50
2 - 5 weken Tooltip
Verkoop door bol.com
  • Gratis verzending
  • 30 dagen bedenktijd en gratis retourneren
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • Dag en nacht klantenservice