This Is Service Design Thinking Basics, Tools, Cases

Auteur: Marc Stickdorn
Taal: Engels
This Is Service Design Thinking
  • Engels
  • Paperback
  • 9781118156308
  • Druk: 1
  • december 2011
  • 384 pagina's
Alle productspecificaties

Samenvatting

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: * Basics: outlines service design thinking along five basic principles * Tools: describing a variety of tools and methods used in Service Design Thinking * Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page Customer Journey Canvas is included, which can be used to quickly sketch any service on a single sheet of paper capturing different stakeholder concerns: e.g. customers, front-line staff and management.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
december 2011
Afmetingen
23,7 x 17,9 x 3,6 cm
Aantal pagina's
384 pagina's
Illustraties
Met illustraties

Betrokkenen

Auteur
Marc Stickdorn Marc Stickdorn
Co-auteur
Marc Stickdorn
Redacteur
Jakob Schneider
Co-redacteur
Marc Stickdorn
Uitgever
John Wiley & Sons Inc

EAN

EAN
9781118156308

Overige kenmerken

Extra groot lettertype
Nee
NUR code
801
Subtitel
Basics, Tools, Cases

Je vindt dit artikel in

Categorieën
Taal
Engels
Boek, ebook of luisterboek?
Boek
Nieuw of tweedehands
Tweedehands
4.0
van de 5
Aantal reviews: 2
0
0
0
2
0
33 99
Verwacht over 6 weken Tooltip
Verkoop door bol.com
In winkelwagen
Andere verkopers (1)
  • Gratis verzending door bol.com
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • 30 dagen bedenktijd en gratis retourneren
  • Dag en nacht klantenservice