Thought Leadership EBOOK Tooltip Prompting Businesses to Think and Learn

Auteur: Laurie Young
Taal: Engels
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  • Engels
  • E-book
  • 9780749465124
  • Druk: 1
  • oktober 2013
  • 344 pagina's
  • Adobe ePub
Alle productspecificaties

Samenvatting

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.


Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.


Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

Recensie(s)

[P]ractical gems for those in business, particularly around the strategic implementation. --Heath Henwood Heathhenwood.weebly.com This refreshing, original treatise takes on a rarely served but important topic. ... s insights to business leaders, students, investors and all who want to understand the power of thought leadership, including how to create, disseminate it and benefit from it. --getAbstract Inc. [S]omeone who is interested in pursuing a thought leadership strategy will find plenty of interesting material in this book. --John Gibbs Top Amazon Reviewer, Notary Public

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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Druk
1
Verschijningsdatum
2013-10-03
Afmetingen
23,5 x 16,5 x 2,5 cm
Aantal pagina's
344 pagina's
Ebook formaat
Adobe ePub
Bestandsgrootte ebook
4,7 MB
Illustraties
Nee

Betrokkenen

Auteur
Laurie Young Laurie Young
Co-auteur
Laurie Young
Uitgever
Kogan Page

Lees mogelijkheden

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Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader

EAN

EAN
9780749465124

Overige kenmerken

Extra groot lettertype
Nee
NUR code
780
Oorspronkelijke releasedatum
2013-10-03
Subtitel
Prompting Businesses to Think and Learn
Thema Subject Code
KJS

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