Tim Cook

The Genius Who Took Apple to the Next Level

Uitgever: Penguin Books Ltd

Auteur: Leander Kahney
  • Engels
  • 9780241348208
  • april 2019
  • Paperback
  • 320 pagina's
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Leander Kahney

Leander Kahney, the bestselling author of Inside Steve's Brain, Jony Ive and Cult of Mac, has covered Apple for more than a dozen years. He is the former news editor of Wired.com, and now the editor of CultofMac.com.

Samenvatting

'With Steve Jobs's passing, Apple can survive, but it won't prevail.' - Forbes, October 2011 In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible. Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

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Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
april 2019
Aantal pagina's
320 pagina's
Illustraties
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Auteur
Leander Kahney
Uitgever
Penguin Books Ltd

EAN

EAN
9780241348208

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Subtitel
The Genius Who Took Apple to the Next Level

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