Tourism the Business of Hospitality An The Business of Hospitality and Travel, Global Edition

Auteur: Roy A. Cook
Taal: Engels
Tourism the Business of Hospitality An
  • Engels
  • Paperback
  • 9781292221670
  • Druk: 6th edition
  • juli 2017
  • 448 pagina's
Alle productspecificaties

Samenvatting

Tourism the Business of Hospitality An 6e editie is een boek van Roy A. Cook uitgegeven bij Pearson Education Limited. ISBN 9781292221670

For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
6th edition
Verschijningsdatum
juli 2017
Afmetingen
1 x 1 x 1 cm
Aantal pagina's
448 pagina's
Illustraties
Nee

EAN

EAN
9781292221670

Overige kenmerken

NUR code
780
Subtitel
The Business of Hospitality and Travel, Global Edition
Thema Subject Code
KNS

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Editie: 6th edition
Bindwijze: Paperback
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