Trends and Issues in Global Tourism 2011 2011

Uitgever: Springer
Taal: Engels
Trends and Issues in Global Tourism 2011
Uitgever: Springer
  • Engels
  • Paperback
  • 9783642267048
  • Druk: 2011 ed.
  • februari 2013
  • 342 pagina's
Alle productspecificaties

Samenvatting

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today's challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, OEger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
2011 ed.
Verschijningsdatum
2013-02-25
Aantal pagina's
342 pagina's
Illustraties
Nee

Betrokkenen

Redacteur
Roland Conrady
Uitgever
Springer

EAN

EAN
9783642267048

Overige kenmerken

Extra groot lettertype
Nee
NUR code
741
Oorspronkelijke releasedatum
2013-02-24
Subtitel
2011
Thema Subject Code
KNS

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