Phenomenon of President Trump is, first of all, the outcome of developments in the USA of the last 40 years. Cult of ''Success'', measured by wealth and popularity; degradation of domineering conservative ideology; humiliating reality of business culture are signs of degeneration in American life of this period. Concurrent process of triumphant swell of Popular Culture, mightily accelerated by Technology, is the terrifying peril of ''uglification'' of the spiritual life of the society and Culture and provides the powerful boost and support to Trump spectacle. But Trump is not only the perfect fit and culmination of such developments. Donald Trump is the frightening warning to Humanity of the grave, eternal danger of the victorious rise of what Joseph Brodsky called ''the vulgarity of the human heart''.