"Ryan Holiday (born June 16, 1987) is an American author, marketer, and entrepreneur. He is a media strategist, the former Director of Marketing for American Apparel and a media columnist and editor-at-large for the New York Observer.
Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.
In dit boek uit 2012 wordt ingegaan hoe informatie welke geschreven is om zoveel mogelijk kliks te krijgen op internet met een twijfelachtige tot geen waarheid in de bekende media terecht kunnen komen. Helaas zou je denken dat 2012 het internet nog een wild west was en dat dit nu onder controle is maar helaas b.v. bij de Amerikaanse verkiezingen en op andere vlakken zien we dat dit nog niet het geval is.