Despite the spread and adoption of social network concepts outside of the academy and the rising use of social network analysis across a number of disciplines, there is no general book designed for serious readers that introduces them to the basic ideas and concepts of social networks. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for the reader who has never studied social networks, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.
Charles Kadushin is one of the sociologists who pioneered social network analysis and he has continued to make stimulating, thoughtful contributions. His new book provides a lucid, revealing introduction to the basic ideas and findings of the social networks field. * Claude S. Fischer, University of California, Berkeley * In Understanding Social Networks Charles Kadushin dispels the myth that social network research is simply methodology. The book is chock full of ideas that lay out vast terrains ripe for future research and exploration. All of the ideas are buttressed with historical documentation and developed within the context of existing social, psychological, economic, and other theories. Bravo! * Thomas Valente, University of Southern California * Social networks are more than Facebook or a set of methods. Charles Kadushin is a veteran in thinking about what social networks do and what they mean. This thoughtful book provides a host of knowledge about how social networks operate in small groups, organizations and throughout society. Kadushin's ten master ideas distill the essence of social networks. * Barry Wellman, S.D. Clark Professor of Sociology, University of Toronto * Finally! A sociologically informed and compelling introduction to social network analysis by one of the giants of the field. While there has been dramatic recent growth in the study of networks, new entrants often miss much of the rich history and compelling social theory that has been the field's foundation. This book represents an introduction to networks for social scientists and students looking to learn the 'why' of social network analysis, rather than computational detail. An all-around gem that should take a canonical place in social network courses. * James Moody, Duke University * Integrates the history, theories, and substantive applications of social network analysis... should be especially accessible to neophytes... Despite the nontechnical treatment, Kadushin encompasses deep analytic coverage and broad empirical research...The final chapter summarizes the conceptual tour de force in 'Ten Master Ideas of Social Networks. * David Knonke, Contemporary Sociology *