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What Customers Want Using Outcome-driven Innovation to Create Breakthrough Products And Services

Name: What Customers Want
Author: Anthony W Ulwick

Auteur: Anthony W Ulwick

Taal: Engels

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Auteur: Anthony W Ulwick

Engels
Hardcover
9780071408677
16 september 2005
202 pagina's

Alle productspecificaties

Samenvatting

Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.

From the Back Cover

"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."
--Clayton Christensen, author of The Innovator's Solution

"We are institutionalizing across the entire company desired outcomes as the essential form of customer input we collect in research, and we've seen the powerful results it's had in our product development, marketing, and sales groups."
--Jeff Baker, Senior Market Research Manager, Corporate Market Research, Microsoft

"Outcome-driven thinking made it possible for us to hit a home run in the mature and competitive circular saw market. The Bosch CS20 is a breakthrough innovation and a hit with both users and our channel partners."
--Jason Schickerling, Product Manager, Bosch CS20

"Being outcome-driven enabled us to grow our market share in the angioplasty balloon market from less than 1 percent to over 20 percent and to create the stent, which became a billion-dollar business in less than two years."
--Rick Faleschini, Vice President of Marketing, Johnson & Johnson

"This approach enabled us to devise breakthrough Web-based service solutions and to make valued operational process changes. Knowing where to focus our creativity made all the difference in the world."
--Paul Zarookian, Executive Vice President, Financing Division, A. I. Imperial

"This methodology was used to create the PRO7150 and the TalkAbout--two of our best-selling radio products to date. It was also used to build a valuable patent portfolio in the fuel cell market without making a large investment in technology."
--Dr. Robert Pennisi, Director, Advanced Product Technology Center, Motorola

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 16 september 2005
Aantal pagina's: 202
Illustraties: Nee

Betrokkenen

Hoofdauteur: Anthony W Ulwick
Hoofduitgeverij: MCGQ

Overige kenmerken

Editie: ed
Extra groot lettertype: Nee
Product breedte: 147 mm
Product hoogte: 22 mm
Product lengte: 231 mm
Studieboek: Ja
Verpakking breedte: 144 mm
Verpakking hoogte: 22 mm
Verpakking lengte: 236 mm
Verpakkingsgewicht: 622 g

EAN

EAN: 9780071408677

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Categorieën: Managementboeken

Sales & Marketing

Klantenservice

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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