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Words That Work

It's Not What You Say, it's What People Hear

  • Engelstalig
  • 320 pagina's
  • Revised & Updated
  • 9781401309299
  • februari 2008
Alle productspecificaties

Samenvatting

After repeating his mantra—"it's not what you say, it's what people hear"—so often in this book, you'd think that Republican pollster Luntz would have taken his own advice to heart. Yet in spite of an opening anecdote that superficially attempts a balanced tone, the book as a whole truly reads more like a manual for right-wing positioning. Even in the sections where he is less partisan, Luntz's advice is not particularly insightful. For instance, his first chapter, on "Ten Rules of Effective Language," starts by instructing readers to use small words and short sentences in their communications. The least effective section in the book is the chapter on "Personal Language for Personal Scenarios," where Luntz advocates manipulative strategies for getting out of traffic tickets, boarding airplanes at the last minute and apologizing to one's wife with the "miracle elixir" of flowers. The most readable and redeeming feature is the two case studies, where Luntz demonstrates his skill as a communicator by identifying real-world communications successes and failures. Unfortunately, by the time nonpartisan readers reach these chapters, they will have already lost patience.

Productspecificaties

Auteur
Frank I. Luntz Frank I. Luntz
Taal
Engels
Oorspronkelijke titel
Words That Work: It's Not What You Say, It's What People Hear
Afmetingen
30x201x136 mm
Gewicht
306,00 gram
Geschikt voor
18 - 17 jaar
Verschijningsdatum
februari 2008
Druk
1
ISBN10
1401309291
ISBN13
9781401309299

Je vindt dit boek in

Categorieën
Onderwerp
Communicatie & Sociale vaardigheden
Studie of Management
Managementboek
Specialisme
Linguïstiek
Uitvoering
Boek

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