You Should Test That Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

You Should Test That
Auteur: Chris Goward
  • Engels
  • Paperback
  • 9781118301302
  • Druk: 1
  • januari 2013
  • 368 pagina's
Alle productspecificaties

Samenvatting

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. * Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates * Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods * Helps you learn what to adjust, how to do it, and how to analyze the results * Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics * Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the why and the how of conversion optimization, helping you maximize the value of your website.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
januari 2013
Afmetingen
Afmeting: 23,5 x 18,9 x 3,1 cm
Aantal pagina's
368 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Chris Goward
Uitgever
John Wiley & Sons Inc

EAN

EAN
9781118301302

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
597 g
Studieboek
Ja
Verpakking breedte
187 mm
Verpakking hoogte
34 mm
Verpakking lengte
238 mm

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