Gratis verzending vanaf 20 euro, gratis retourneren, bezorging waar en wanneer je wilt met   artikelen*

ZAG

The #1 Strategy of High-Performance Brands

  • Engelstalig
  • Paperback
  • 9780321426772
  • september 2006
  • 192 pagina's
Alle productspecificaties

Marty Neumeier

Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of Transformation for Liquid Agency, a branding agency headquartered in San Jose, California.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)

Samenvatting

When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need radical differentiation to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail - how to read customer feedback on new products and messages - the 17 steps for designing difference into your brand - how to turn your brand's onliness into a trueline to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to stretch your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands-radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Recensie(s)

Each of [Neumeier's] books is excellent, but ZAG is revolutionary. -JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME You already know that this book has the best title of any marketing book in a generation. What you don't know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot. -SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG Here's a practical field guide on how to create and grow a world-class brand, so no more excuses-read it now and start zagging. -KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY The revolution needs passion, imagination, and a dangerous handbook. Here it is, born in the trenches yet written with enough verve and imagination to get you out of them-fast. -BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY A big idea surrounded by 17 practical steps and presented in a delightful style. The presentation alone is worth the price of the book. -DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY Awesome book-even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend. -ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter. -PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OF THE NEW STRATEGIC MANAGEMENT ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead. -GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD Never has one author jammed so many good ideas into so few pages as Marty Neumeier has. -AL RIES, AUTHOR OF THE ORIGIN OF BRANDS It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan. -BUSINESSWEEK

Productspecificaties

Inhoud

Taal
Engelstalig
Bindwijze
Paperback
Verschijningsdatum
september 2006
Druk
1
Afmetingen
1 x 1 x 1 cm
Aantal pagina's
192 pagina's
Illustraties
Nee
ISBN13
9780321426772

Betrokkenen

Auteur
Marty Neumeier
Uitgever
Pearson Education (Us)

Vertaling

Originele Titel
Zag

EAN

EAN
9780321426772

Overige kenmerken

Extra groot lettertype
Nee

Je vindt dit artikel in

Categorieën
Studieboek of algemeen
Algemene boeken
Nieuw of tweedehands
Tweedehands, Nieuw
Onderwerp
Beeld & Grafische vormgeving
Type boek
Tot € 60,00, Tot € 70,00, Tot € 250,00, Van € 0 tot € 50, Van € 0 tot € 75

Reviews ZAG

Zeer goed Goed Gemiddeld Onvoldoende Slecht

Voor dit artikel zijn er nog geen reviews geschreven. Schrijf nu zelf de eerste review.

31, 63
Op voorraad

Voor 16:00 uur besteld, dinsdag in huis Tooltip
Verkoop door Studystore
  • Gratis verzending
  • 30 dagen bedenktijd en gratis retourneren
Andere verkopers (5)
Tweedehands
vanaf € 15,75
Tweedehands

Vaak samen gekocht

Vragen en antwoorden

Over dit artikel zijn nog geen vragen gesteld.