Pre suasion A Revolutionary Way to Influence and Persuade

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  • Engels
  • Hardcover
  • 9781847941411
  • 08 september 2016
  • 432 pagina's
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Samenvatting

When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of `pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say `yes' even before they are asked. It's a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It's also a supremely practical guide to enhancing your powers of influence. NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER INC. 'BEST SALES AND MARKETING BOOK OF 2016' A FINANCIAL TIMES 'BEST BOOK OF 2016'

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
08 september 2016
Aantal pagina's
432
Illustraties
Nee

Betrokkenen

Hoofdauteur
Robert Cialdini
Tweede Auteur
Robert B. Cialdini
Hoofduitgeverij
Cornerstone

Overige kenmerken

Product breedte
156 mm
Product hoogte
32 mm
Product lengte
240 mm
Studieboek
Ja
Verpakking breedte
163 mm
Verpakking hoogte
43 mm
Verpakking lengte
244 mm
Verpakkingsgewicht
699 g

EAN

EAN
9781847941411
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