Adobe Target Classroom in a Book Ebook Tooltip A Guide for Marketing, Business, and IT Professionals

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  • Engels
  • E-book
  • 9780133570458
  • 18 juli 2014
  • 216 pagina's
  • -329100
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Samenvatting

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue.

In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Productspecificaties

Inhoud

Taal
en
Bindwijze
E-book
Oorspronkelijke releasedatum
18 juli 2014
Aantal pagina's
216
Ebook Formaat
-329100
Illustraties
Nee

Betrokkenen

Hoofdauteur
Adobe Creative Team
Tweede Auteur
Adobe Creative Team
Co Auteur
Lily Chiu-Watson
Hoofduitgeverij
Adobe Press

Lees mogelijkheden

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Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet)

Overige kenmerken

Editie
1
Extra groot lettertype
Nee
Product breedte
10 mm
Product hoogte
10 mm
Product lengte
10 mm
Studieboek
Nee
Verpakking breedte
199 mm
Verpakking hoogte
15 mm
Verpakking lengte
239 mm
Verpakkingsgewicht
586 g

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EAN
9780133570458

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