80 20 Sales & Marketing The Definitive Guide to Working Less and Making More

Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers.


CUT YOUR WORK IN HALF and DOUBLE YOUR SALES

Guided by famed marketing consultant and bestselling author Perry Marshall, learn how to save 80% of your time and money by zeroing in on the right 20% of your market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With exclusive online tools, the 80/20 Power Curve and Marketing DNA Test, you possess the power to identify untapped markets, slash waste, and target high-profit opportunities, gaining you time and exponentially greater profits.

You’re in for one of those explosive moments when an interesting notion becomes a momentous epiphany…because Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!

–Michael E. Gerber, Author, The E-Myth

I've read well over 1,000 business books and 80/20 Sales and Marketing is among the top 10 for actionable strategies to fast impact your bottom line. Every business person should own a copy - highlighted, dog-eared and underlined. ??

–Bill Harrison, CEO, Bradley Communications Corp.

Best business book I’ve read this year. Focusing only on the 20% of the 20% that really matters using the power curve and reverse thinking has made my business extremely profitable. Once you understand how to disqualify, work less and make more, life flows naturally. Powerful, little-known concepts are clearly articulated with terrific real world examples and concise summaries.

–James Schramko, Founder, SuperFast Business

If you don’t know who Perry Marshall is — unforgivable.
–Dan Kennedy, Author, The Ultimate Marketing Plan


Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market -- then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.