Ad Worlds Brands, Media, Audiences
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
Auteur:
Greg Myers
- Engels
- Paperback
- 9780340700075
- 30 oktober 1998
- 264 pagina's
Samenvatting
Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.
Our world is defined by advertisements. They make us smoke, drink, lose weight, buy things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing. It argues that advertising is not monolithic, and illustrates the complex and unpredictable effects of ads as they travel through different worlds - the client's, the agency's, and the medium's - before ultimately reaching ours. Challenging the view of advertising as an homogenous and all-powerful institution, Greg Myers focuses on the interactions that shape an ad, its circulation, and the responses to it. With each chapter centred on an analysis of a memorable commercial, the book reveals the author's genuine enjoyment of ads, their ingenuity and excitement.
Our world is defined by advertisements. They make us smoke, drink, lose weight, buy things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing. It argues that advertising is not monolithic, and illustrates the complex and unpredictable effects of ads as they travel through different worlds - the client's, the agency's, and the medium's - before ultimately reaching ours. Challenging the view of advertising as an homogenous and all-powerful institution, Greg Myers focuses on the interactions that shape an ad, its circulation, and the responses to it. With each chapter centred on an analysis of a memorable commercial, the book reveals the author's genuine enjoyment of ads, their ingenuity and excitement.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 30 oktober 1998
- Aantal pagina's
- 264
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Greg Myers
- Hoofduitgeverij
- Hodder Arnold
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 157 mm
- Product hoogte
- 13 mm
- Product lengte
- 234 mm
- Studieboek
- Ja
- Verpakking breedte
- 165 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 235 mm
- Verpakkingsgewicht
- 454 g
EAN
- EAN
- 9780340700075
Je vindt dit artikel in
- Categorieën
- Boek, ebook of luisterboek?
- Boek
- Taal
- Engels
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Algemene boeken
Kies gewenste uitvoering
Bindwijze
: Paperback
Prijsinformatie en bestellen
De prijs van dit product is 29 euro en 48 cent. De meest getoonde prijs is 31 euro en 99 cent. Je bespaart 8%. Dit is een tweedehands product.
Je bespaart 8%
Alleen tweedehands
Goed
.
.
Uiterlijk 6 juni in huis
Verkoop door
BAY EXPRESS
- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door BAY EXPRESS
- 30 dagen bedenktijd en gratis retourneren
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.