Advances in Digital Marketing in the Era of Artificial Intelligence Ebook Tooltip Case Studies and Data Analysis for Business Problem Solving

Afbeeldingen

Inkijkexemplaar

Artikel vergelijken

  • Engels
  • E-book
  • 9781040031735
  • 12 juli 2024
  • Adobe ePub
Alle productspecificaties

Samenvatting

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence.

This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age.

Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Productspecificaties

Inhoud

Taal
en
Bindwijze
E-book
Oorspronkelijke releasedatum
12 juli 2024
Ebook Formaat
Adobe ePub

Betrokkenen

Hoofdredacteur
Moez Ltifi
Hoofduitgeverij
Crc Press

Lees mogelijkheden

Lees dit ebook op
Desktop (Mac en Windows) | Kobo e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet)

Overige kenmerken

Editie
1
Studieboek
Nee

EAN

EAN
9781040031735
Nog geen reviews

Kies gewenste uitvoering

Bindwijze : E-book

Prijsinformatie en bestellen

De prijs van dit product is 53 euro.
Nog niet verschenen - reserveer een exemplaar
Beschikbaar op 12-07-2024
Verkoop door bol
  • E-book is direct beschikbaar na aankoop
  • E-books lezen is voordelig
  • Dag en nacht klantenservice
  • Veilig betalen
Houd er rekening mee dat je downloadartikelen niet kunt annuleren of retourneren. Bij nog niet verschenen producten kun je tot de verschijningsdatum annuleren.
Zie ook de retourvoorwaarden