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Contemporary World Issues- Advertising in America A Reference Handbook

Name: Contemporary World Issues- Advertising in America
Author: Danielle Sarver Coombs

Auteur: Danielle Sarver Coombs

Taal: Engels

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Auteur: Danielle Sarver Coombs

Engels
Hardcover
9781440877667
25 juli 2024
350 pagina's

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Samenvatting

This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its pervasive role in American life. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated. Whether it's billboards on the side of the road, targeted posts in your Facebook feed, television commercials, or sponsored Instagram posts, it's almost impossible to escape someone trying to sell you something. This book is a resource for understanding the world behind the advertising jingles and Super Bowl commercials and internet pop-ups and local supermarket flyers. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. Furthermore, it uses a collection of carefully curated information tables, primary documents, personal essays, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture. Features tables, charts, and primary sources providing different contexts and vantage points from which to view the issue Includes personal and scholarly perspectives on the advertising industry and its impact on America, good and bad Profiles leading advertising professionals, agencies, and campaigns that have made their mark in the American consciousness Identifies and explains the building blocks of American advertising in all its many forms

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 25 juli 2024
Aantal pagina's: 350

Betrokkenen

Hoofdauteur: Danielle Sarver Coombs
Hoofduitgeverij: Bloomsbury Academic

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Product breedte: 152 mm
Product lengte: 229 mm
Studieboek: Nee
Verpakking breedte: 152 mm
Verpakking lengte: 229 mm

EAN

EAN: 9781440877667

Je vindt dit artikel in

Categorieën: Mens & Maatschappij

Kunst & Fotografie

Managementboeken

Industrieel ontwerp

Cultuur

Sales & Marketing

Illustratiekunst

Popcultuur

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Boeken
Taal: Engels
Beschikbaarheid: Te reserveren
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Studieboeken

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