Advertising in the Digital Age Theories and Practices
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Auteur:
Yesiloglu, Sevil
Costello, Joyce
- Engels
- Hardcover
- 9781529601985
- 22 april 2024
- 304 pagina's
Samenvatting
A cutting-edge exploration of advertising theory and practice in the context of today’s digital media environment, built around the BA in Advertising at the London College of Communication.
Advertising is everywhere.
Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.
What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.
So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Advertising is everywhere.
Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.
What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.
So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 22 april 2024
- Aantal pagina's
- 304
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Yesiloglu, Sevil
- Tweede Auteur
- Costello, Joyce
- Hoofduitgeverij
- Sage Publications Ltd
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- Product breedte
- 170 mm
- Product lengte
- 242 mm
- Studieboek
- Ja
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- 170 mm
- Verpakking hoogte
- 21 mm
- Verpakking lengte
- 242 mm
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- 670 g
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- EAN
- 9781529601985
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