Astute Competition The Economics of Strategic Diversity
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Auteur:
Peter Johnson
- Engels
- Hardcover
- 9780080453217
- 08 december 2006
- 242 pagina's
Samenvatting
This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes.
This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
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Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 08 december 2006
- Aantal pagina's
- 242
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Peter Johnson
- Hoofdredacteur
- Howard Thomas
- Hoofduitgeverij
- Elsevier Science Ltd
Vertaling
- Originele titel
- Astute Competition: The Economics of Strategic Diversity
Overige kenmerken
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- New title
- Extra groot lettertype
- Nee
- Product breedte
- 165 mm
- Product hoogte
- 23 mm
- Product lengte
- 240 mm
- Studieboek
- Nee
- Verpakking breedte
- 172 mm
- Verpakking hoogte
- 245 mm
- Verpakking lengte
- 22 mm
- Verpakkingsgewicht
- 528 g
EAN
- EAN
- 9780080453217
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