B2B Marketing Strategy Differentiate, Develop and Deliver Lasting Customer Engagement
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Auteur:
Heidi Taylor
- Engels
- Paperback
- 9780749481063
- 03 december 2017
- 216 pagina's
Samenvatting
Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
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- Paperback
- Oorspronkelijke releasedatum
- 03 december 2017
- Aantal pagina's
- 216
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Heidi Taylor
- Hoofduitgeverij
- Kogan Page Ltd
Overige kenmerken
- Extra groot lettertype
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- Product breedte
- 160 mm
- Product hoogte
- 12 mm
- Product lengte
- 235 mm
- Studieboek
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- Verpakking breedte
- 154 mm
- Verpakking hoogte
- 17 mm
- Verpakking lengte
- 239 mm
- Verpakkingsgewicht
- 373 g
EAN
- EAN
- 9780749481063
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