Beyond Fashion Inside the Fashion Business
Afbeeldingen
Artikel vergelijken
- Engels
- Paperback
- 9788417656737
- 01 mei 2022
- 224 pagina's
Productbeschrijving
This thoroughly-illustrated volume covers all elements of the fashion business beyond clothing, from the commercial to psychological and sociological aspects of the industry. Beyond Fashion provides a behind-the-scenes peek into the world of fashion, a universe that is as fascinating and creative as it is inextricably linked to commercial, psychological and social canons. Branding, marketing, retailing, merchandising and business identity, style, the eternal pursuit of beauty, and the search for personal expression are the fundamental aspects of an industry which has evolved to become one of the most sophisticated, influential and dynamic sectors in the world. The implications are not just economic: what we wear conveys who we are. Clothes and accessories are the bearers of complex psychological and social meanings, they are aesthetic products, means of self-definition and objects of desire. Complementary to the evolution of fashion itself, hand-in-hand with changes in taste throughout history, the practice of shopping has undergone epic transformations, becoming a daily activity, an integral part of everyday life. So, which elements are involved in the creation of this 'desire'? What are the ingredients of fashion alchemy? This book reveals these and many more secrets of the fashion business. AUTHOR: Ilaria Caielli has a degree in history and art criticism, and in communication and the culture of fashion. An expert who is incredibly passionate about fashion, Caielli regularly collaborates with several publications, including Il Corriere della Sera and Vanity Fair Italia. She develops editorial content for major Italian fashion brands. In the last 10 years she has lived in China, the United Arab Emirates, the Seychelles, and Cyprus. She is the author of the book UAE 101. Stories and Cultural Learning (a short guide about online shopping), for which she won the Future Stars prize from the Arabian Business and Online Shopping Awards. SELLING POINTS: . Thoroughly illustrated, this book covers the aspects of the fashion business beyond clothing: branding, marketing, retailing, merchandising and business identity, as well as psychological, social, media-related and ethical aspects . A must-have for all those studying or working in the fashion industry: from retailers to fashion designers and marketing and advertising professionals . Pictures and illustrations fill the pages of this book, from catwalks to corporate images, works of art, advertising, and stores 250 colour photographs
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 01 mei 2022
- Aantal pagina's
- 224
- Illustraties
- Met illustraties
Betrokkenen
- Hoofdauteur
- Ilaria Caielli
- Hoofduitgeverij
- Hoaki
Overige kenmerken
- Studieboek
- Nee
- Verpakking breedte
- 170 mm
- Verpakking hoogte
- 240 mm
- Verpakking lengte
- 240 mm
- Verpakkingsgewicht
- 0.59 kg
EAN
- EAN
- 9788417656737
Je vindt dit artikel in
- Categorieën
-
Kies gewenste uitvoering
Bindwijze
: Paperback
Prijsinformatie en bestellen
De prijs van dit product is 18 euro en 46 cent.
2 - 3 weken
Verkoop door bol
- Gratis verzending door bol vanaf 20 euro
- Ophalen bij een bol afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.