Burgundy The Global Story of Terroir

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  • Engels
  • Paperback
  • 9781789206272
  • 11 maart 2020
  • 280 pagina's
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Samenvatting

Demossier's engrossing analysis of Burgundy-the wine, the place, the brand-should be imbibed (pun intended!) on many levels-and slowly, for best appreciation. -foodanthro.com Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir (the environmental factors that affect a crop's character), and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root. From the introduction: Superficially then, Burgundy might appear to be simply acquiring recognition for its unchanging landscape, tradition and culture. Yet, for all the power of its rich local identity, folklore and culture which is broadcast to the world, there hides underneath the comforting blanket of this seamless place, untouched by change or conflict, a far more complex reality. Burgundy's listing as a World Heritage landscape emphasises its international reputation as a traditional and historical site of wine production and opens a new chapter in the production and marketing of its quality, differentiation and authenticity. It is also about readjusting Burgundy and the grands crus in response to a changing global market and the shifting kaleidoscope of world wine values.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
11 maart 2020
Aantal pagina's
280
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
Marion Demossier
Hoofduitgeverij
Berghahn Books

Overige kenmerken

Extra groot lettertype
Nee
Studieboek
Nee
Verpakking breedte
229 mm
Verpakking hoogte
18 mm
Verpakking lengte
152 mm
Verpakkingsgewicht
416 g

EAN

EAN
9781789206272

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