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Car Guys vs Bean Counters The Battle for the Soul of American Business

Name: Car Guys vs Bean Counters
Rating: 3.0 (1 reviews)
Author: Bob Lutz

Auteur: Bob Lutz

Taal: Engels

3,0 5

3,0/5 (1 review)

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Auteur: Bob Lutz

Engels
Paperback
9781591846222
28 mei 2013
241 pagina's

Alle productspecificaties

Bob Lutz

BOB LUTZ held senior leadership positions at Gm, ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General motors from 2001 to 2010. He is the bestselling author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time.

Alles van Bob Lutz

Samenvatting

“One of the most acute books about management and how companies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trouble, here is your guide.”
—John Gapper, FINANCIAL TIMES

When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car design and top-quality craftsmanship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.

But then GM’s leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the “waste” and “personality worship” of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed.

In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM’s customers.

Lutz’s commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 28 mei 2013
Aantal pagina's: 241
Illustraties: Nee

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Hoofdauteur: Bob Lutz
Hoofduitgeverij: TURQ

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 142 mm
Product hoogte: 20 mm
Product lengte: 203 mm
Studieboek: Ja
Verpakking breedte: 142 mm
Verpakking hoogte: 20 mm
Verpakking lengte: 203 mm
Verpakkingsgewicht: 227 g

EAN

EAN: 9781591846222

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Categorieën: Economie & Financiën

Managementboeken

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

Reviews

1 review

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Geschreven bij Car Guys Vs Bean Counters

Must read if you are a “car guy” with interest in the its manufacturing industry. Quite honest inside account of affairs at General Motors before its crisis in 2008 and resurgence in years after. Well written, humorous and easy to read, but coming from an insider, of course you will need to read between the lines to enable yourself to form a decent opinion on what really happened at GM and reading from other sources on the same subject. Especially Toyota fans may not be best pleased with some of the comments in the book.

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