Change for Good An Action-Oriented Approach for Businesses to Benefit from Solving the World's Most Urgent Social Problems

An action-oriented approach for businesses to solve the world’s most urgent social problems — and benefit from doing so.More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do good, do more, and do better. In Change for Good, Paul Klein shows how companies must move beyond what he calls “corporate social responsibility light” and demonstrate how they can help solve social problems that have been defined as UN Sustainable Development Goals.Change for Good is a new system for making social change through business that reflects Paul’s experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems in identifying promising solutions and collaborating to bring these solutions to life. This methodology can create impactful and sustainable social change in society in ways that aren’t possible when executives make decisions in their boardrooms that are intended to impact the lives of vulnerable people.Through personal experiences, case studies, and practical tools, Change for Good will inspire readers and their organizations to make the shift from a passive social responsibility to taking action to help solve the world’s most pressing social problems. Sales and Market BulletsGrounded in the 17 UN Sustainable Development Goals, Change for Good is a prescriptive and actionable book for business leaders and employees who wish to create impact that extends beyond the bottom line. 2020 saw the world face massive upheaval through COVID and social justice reckonings, and many companies are pivoting to become more accountable to not just shareholders, but the larger community.Edelman’s Earned Brand 2018 report showed that 64% of consumers would reward firms they see as engaged in some kind of activism. The firm’s 2020 brand trust report showed that 80% of people believe that solving society’s problems matters most for brands today, and 60% believe that brands should invest in addressing the root causes of racial inequality.A 2019 survey by Deloitte asked millenial workers what the primary purpose of business was. 63% more millennials said improving society vs generating profit.AudienceEmployees, managers and executives who are effecting change in their workplace.Business book readers, corporate leaders, managers, ownersCustomers of Trader Joe's, Ben and Jerry's, Burt's Bees, and Patagonia. Conscientious ConsumersReaders of Better Business and A Good War