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Choice-Based Conjoint Analysis Models and Designs

Name: Choice-Based Conjoint Analysis
Author: James B. Wiley

Auteur: Damaraju Raghavarao

Taal: Engels

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Auteur: Damaraju Raghavarao James B. Wiley

Co-auteur: Pallavi Chitturi

Engels
Hardcover
9781420099966
03 augustus 2010
180 pagina's

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Samenvatting

Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings.

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile. Building on the authors’ significant work in the field, Choice-Based Conjoint Analysis: Models and Designs explores the design of experiment (DOE) issues that occur when constructing concept profiles and shows how to modify commonly used designs for solving DCE and CA problems. The authors provide historical and statistical background and discuss the concepts and inference.

The book covers designs appropriate for four classes of DOE problems: (1) attributes in CA and DCE studies are often ordered; (2) studies increasingly are computer-assisted; (3) choice is often influenced by competition; and (4) constraints may exist on attribute levels. Discussion begins with commonly used "generic" designs. The text then presents designs that avoid "dominated" or "dominating" profiles that may occur with ordered attributes and explores the use of orthogonal polynomials to describe relationships between ordered attribute levels and preference. Computer administration entails limited "screen real estate" for presenting concept profiles. The book covers approaches for subsetting attributes and/or levels to "fit" profiles into available "screen real estate." It then discusses strategies for sequential experimentation. Choice also is influenced by the availability of competing alternatives. The book uses availability and cross-effects designs to illustrate the design and analysis of portfolios and shows the relationship between availability effects and interaction effects in analysis of variance models. The last chapter highlights approaches to experimental design in which constraints are imposed on the levels of attributes. These designs provide the means to untangle the pricing and formulation problems in CA and DCE.

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Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 03 augustus 2010
Aantal pagina's: 180
Illustraties: Nee

Betrokkenen

Hoofdauteur: Damaraju Raghavarao
Tweede Auteur: James B. Wiley
Co Auteur: Pallavi Chitturi
Hoofduitgeverij: Chapman & Hall/Crc

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 156 mm
Product lengte: 234 mm
Studieboek: Nee
Verpakking breedte: 159 mm
Verpakking hoogte: 19 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 454 g

EAN

EAN: 9781420099966

Je vindt dit artikel in

Categorieën: Wetenschap & Natuur

Managementboeken

Wiskunde

Marktonderzoek

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken
Beschikbaarheid: Leverbaar

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