CIM Coursebook Marketing Fundamentals 07/08
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Auteur:
Frank Withey
Frank Withey
- Engels
- Hardcover
- 9781138441163
- 20 november 2017
- 404 pagina's
Samenvatting
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examiners' reports.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
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- Hardcover
- Oorspronkelijke releasedatum
- 20 november 2017
- Aantal pagina's
- 404
- Illustraties
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- Hoofdauteur
- Frank Withey
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- Frank Withey
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- Routledge
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- 210 mm
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- 297 mm
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- 210 mm
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- 297 mm
- Verpakking lengte
- 297 mm
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- 1202 g
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- EAN
- 9781138441163
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